Savvy Selling Sales Speaker


 

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Details of Sales Topics

As the sales expert who writes the Savvy Selling column and records the highly-rated Savvy Selling podcast for BusinessWeek.com, Michelle Nichols is an authority on sales. She brings extensive experience, insight, and critical thinking with a generous dose of enthusiasm to every event where she speaks..

Experience
As a speaker, she exudes enthusiasm and experience. And stories – thanks to her readers all over the world, Michelle has stories from every industry and for every situation. Audiences love Michelle because she brings fresh, new ideas with high-energy and high content. Her love of selling and her genuine concern to teach, as well as entertain, shine through when she’s on stage.

Insight and Critical Thinking
Her stories are original, from her own experience. Your audience will be sitting on the edge of their seats - learning and laughing.

Enthusiasm
Michelle's energy is infectious. She has had stogy business owners come up to her after she speaks and tell her, "Before you spoke, I wasn't all that interested in sales. But you were so enthusiastic, you got me excited about selling."

Celebrity Image
You can also use her celebrity image to build attendance at your next major meeting or event. Leverage her notoriety as a national - and international - sales columnist and champion.

Michelle is as enthusiastic as her writings. While she is a great (fun) instructor, she is also a good listener so she understands the needs of an organization before she starts to improve it.
Don Grogg, President, President, Texas Process Equipment (Industrial Pumps)


To watch a 5-minute video of Michelle in action, click here.
To watch a recent 1-minute welcome by Michelle, click here.


SALES TRAINING - For salespeople, managers and business owners:

NEW! Sell Like a Super Hero: How to Develop Your Super Powers and Close More Sales

Michelle reveals her Seven Secrets of Super Heroes that sales professionals can use to crush their customer's fortresses, leap over high objections and capture new business. For example, they can use their X-Ray Vision to see sales opportunities larger and more accurately. They can harness their unique Super Powers for more powerful behavior. As a result, audience members will learn to think, talk, act and live like Super Heroes of Sales.


Deliverables:

Attendees shall be able to:

1. Understand why customers are so afraid that it takes Super Powers to connect, sell and close the sale.
2. See opportunities bigger
3. Sell more powerfully
4. Leverage their personal triumphs and failures to increase their professional Super Powers.


Strategies to Overcome the Price Objection

"Your price is too high," is the most common rebuttal from prospective customers. Therefore, salespeople need to know a wide variety of ways to overcome this crucial objection. Michelle presents 24 basic strategies.


Most salespeople have a few standard responses to the price objection, but that's not enough. Here, Michelle presents two dozen - 24 - ways to turn the customer around regarding the subject of price. They are like arrows in an archer's quiver - the more arrows archers have , the more confident they are, because if one arrow doesn't hit the target, they have another one to shoot again.

Note: If you have a bookstore, you can sell my corresponding CD and transcript: What Your Customer DOESN’T Want You to Know: 72 Ways to Overcome the Price Objection.

Deliverables:

Attendees shall be able to:

1. Understand why it's important to know many ways to overcome the price objection
2. Learn over 24 ways to overcome this important sales hurdle
3. Customize them to their specific selling situation
4. Brainstorm with the group and discover even more successful strategies

Client List and Testimonials


How to Sell To Difficult Customers

Forget the Golden Rule - statistics show that 90% of all customers don't like to buy the way you do. Michelle applies highly-respected Myers-Briggs and other research to show you how to sel to those difficult customers.


Why is it that some customers are easy to sell to and some are so difficult they're like aliens from another planet? In this presentation, Michelle Nichols will teach how to sell to difficult customers by applying research from the highly-regarded Myers-Briggs test. Audiences respond "Aha!" when they hear this presentation.

Deliverables:

Your audience will learn:

1.
The fascinating science behind why 90% of your clients can be difficult to close - and how to sell them.
2. How to "speed-read" your customers so you can successfully sell to them
3. Some surprising truths about the way your customers really buy that contradict what your mother probably taught you
4, What different buying groups really think about you and each other - and how to use that to close difficult customers

This presentation was originally written for appliance salespeople who meet customers all day and have to immediately know how to sell them. They booked Michelle to give it six times across the United States. She has since presented this talk to insurance salespeople, financial analysts and an association for women-owned businesses.


Experienced salespeople will benefit from this presentation. New salespeople can shorten their learning curve by learning this the easy way vs. the hard way of trial and error. ROI on this speech can be measured in days!

Client List and Testimonials


Read her Client list and customer testimonials. Learn more.

Explore Savvy Selling sales tools to supplement her speech
. Learn more.

 
 

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